Implementation of a Design & Digital Marketing Project Management System on Volusion:
- Acquired proficiency in Trello & Basecamp, and achieved certification in Monday.
- Successfully implemented a unified project management system on Monday, resulting in enhanced operational efficiencies and valuable sales data.
- Expected benefits include saving over five figures in annual business during the first year, enabling up to 300% increases in ad spend for boosting Google Ad Campaigns, and capturing additional business from key merchants, leading to a potential increase of five figures in annual revenue.
End-to-End Strategy Marketing Project for Central Recovery:
- Collaborated with IT, C-Level Stakeholders, and Business Analyst to implement a comprehensive digital marketing strategy.
- Significantly improved online conversions and brand exposure.
- Achieved remarkable results, such as increasing the census by up to 200%, resulting in monthly revenue of approximately $97K.
- Boosted website visitors from 2,000 to over 6,000 per month, expanded social media network from under 1,000 to over 15,000 followers.
- Successfully grew the CRM database from 2,000 to over 30,000 contacts.
- Managed SEO efforts to double online traffic and attain top-3 rankings on national level for hundreds of targeted keywords.
- Optimized Adwords campaigns for a recovery center and behavioral health publishing company, resulting in improved performance and substantial cost savings.
Geo-Targeting Integrated Marketing Project for Coldwell Banker Premier Realty:
- Collaborated with corporate and internal executives to develop and present a groundbreaking geo-targeted integrated marketing campaign.
- Achieved impressive results, including generating $12,000,000 in real estate sales within a year.
- Increased branded exposure by over 1,000,000 annual touches.
- Enhanced online proficiency of sales associates by 800%.
- Development of Digital Marketing Programs for Colloredo & Associates:
- Established and managed the Digital Marketing Department at an advertising boutique.
- Successfully developed and presented digital marketing programs for key customers, resulting in a revenue increase of over 1000%.
- Implemented an end-to-end digital marketing strategy for a key client, enabling them to achieve revenue levels typically seen in the industry between years 5 and 10 within just two years.
Coldwell Banker Premier Realty Real Estate Agent Profile Video:
I approached Jessie Sorani to create an agent profile video for her that represented the quality of video that I believed represented her excellence, as well as the Coldwell Banker brand. I interviewed Jessie in person to prepare her for the questions that I would be asking her during the video shoot. Then I sought the best videographer I could find in Las Vegas, Michael Vitone (Owner of TheReellab) to capture the video of me interviewing her.
We co-directed the video shoot. His focus was on the creative, while mine was capturing the story. I visited Mike in his studio and sat down and pieced together the clips of Jessie telling her story, and Michael came in and added b-roll, music, animations and finishing touches.
Eventually, Jesse asked me to create a personal logo for her as well as her listing presentation along with her buyer and seller packets.