Marketing technology.

I take pride in turning a half century. I don’t know less about technology because of my age. I know more because I have stuck with it.

I was there before the internet. When I wasn’t heavily entrenched in sports, I was building bulletin board systems that relied on computers connecting through phone lines to function.

I was there when Adobe digitalized the printing process. I was programming multimedia CDs during the two years they were popular. I was building websites and learning about SEO as it became a discipline.

I architected and sold content management systems before WordPress, Drupal, and Joomla existed. I was identifying opportunities for efficient sales workflows before CRMs became mainstream. I was building attribution systems when call tracking was the best technology available. When those weren’t available, I utilized accounting software to identify trends between revenue and ad spend.

I have spearheaded digital transformation. I have built digital departments for ad agencies. I learn new technology quickly and leverage it uniquely for specific businesses.

Today, people are using AI as a workforce enablement tool. I recently built a complex system consisting of two apps, one database, and a dashboard with Stripe, maps, Google integrations, custom tiers, a referral system, and algorithmic queues.

For small business marketing, I use martech to better understand customers, improve experiences, streamline operations, empower creative, and make smarter decisions through data.

If technology is not at the center of your marketing efforts, you are nowhere near your potential.

Neither is your team.