My introduction to the agency world began with a position at a company that would build websites first and then request content from their clients to fill the pages of website templates they would create for each section of their website. With the introduction of content management systems (CMS), this trend continued for many businesses in the industry, and I followed this model throughout the early part of my career. However, I eventually recognized the immense opportunity in offering Strategic Content Creation, ensuring delivery efficiency, and creating engaging content that drives conversions.
Working client-side marked the turning point in fully harnessing my Strategic Content Creation skills, coinciding with the surge in social media, email marketing, blogging, search engine marketing, and optimization. The industry witnessed a remarkable demand for integrated marketing professionals who excel at curating engaging and search-engine-friendly content, consistently aligned with brand standards. This shift in demand propelled me to deliver compelling content for my employers that captivates audiences while driving successful marketing campaigns.
Over the past 13 years, I have excelled in effectively managing Strategic Content Creation for numerous businesses, ensuring their messaging remains precise, consistent, and ultimately effective.
Allow me to share some examples of my achievements and experiences in Strategic Content Creation:
- At a successful all-encompassing real estate broker technology provider, I took charge of Strategic Content Creation across various platforms, including blogs, websites, social media, and emails. The content I produced significantly contributed to sales and marketing efforts, leading to an impressive 40% growth within just over a year.
- Over a nearly 4-year period, I led Strategic Content Creation and dissemination for multiple subsidiaries of a holding company, spanning diverse industries such as behavioral health, real estate, arms sales, and e-commerce. My content creation encompassed blogs, websites, social media posts, infographics, and videos, driving unprecedented levels of engagement and establishing a path for demand generation through educational content.
- Managing Strategic Content Creation for a reputable real estate brokerage, I managed a digital marketing team to create and adhere to a content calendar, skillfully incorporating videos, infographics, and written content across their web pages, blog, and social media. I also efficiently managed and edited content outsourced to a copywriter while crafting compelling scripts for market report videos and a captivating story-telling video for one of their top producers.
- In a successful integrated marketing campaign for a key client of an ad agency, I played a crucial role in editing their email content, generating unprecedented results.
- Working with a thriving direct response ad agency, I undertook the task of rewriting their website content and creating an engaging homepage video. Additionally, I crafted content for a highly effective, semi-automated social media campaign, elevating their brand representation and boosting sales opportunities. My role also involved sourcing and managing blog content editors, contributing to top search engine rankings for sought-after keyword phrases within their niche. Furthermore, I managed social media content for key clients.
- I was entrusted with the responsibility of analyzing website content for the longest-standing cloud-based e-commerce platform on the market, providing valuable feedback and insights.
Throughout my career, Strategic Content Creation has consistently added significant value to campaigns and business relationships. I am eager to share my proven capabilities with you and your organization.
For my Strategic Content Creation services, I can charge an hourly rate or quote a fixed price. Let’s connect to discuss your specific goals in detail and embark on a journey to tell your story more effectively and achieve success together.