Sales and Marketing Operations are constantly evolving with diverse professionals employing various styles and approaches. The digital landscape has revolutionized this field, leading successful companies to optimize their operations with tools like CRM and automation in order to maximize opportunities . However, others are sticking to conventional methods and missing out on opportunities.
One crucial aspect that many companies overlook is the seamless integration between sales and marketing efforts. Technology can bridge the gaps between these often siloed departments and other teams.
Introducing new sales technologies and processes can be a challenge, especially when dealing with experienced sales professionals resistant to change. To overcome these obstacles, change management must be enforced at the highest level, assuring sales teams that their efforts will be recognized and any new implementations will empower them.
Implementing strategic Sales and Marketing Operations presents substantial benefits, including smooth handoffs between sales and production, time savings through automation, enhanced visibility into prospects and customers, effective nurturing of top and mid-level funnel prospects, and improved overall sales productivity.
Throughout my career, I have successfully improved and implemented Sales and Marketing Operations across various industries, constantly adapting to new technologies and requirements. Each project has added significant value to the organizations involved and positioned them for greater success.
Allow me to share a few examples of my achievements and experiences in Sales and Marketing Operations:
- I owned and operated a successful digital marketing and creative boutique that was forced to shut its doors following its greatest trajectory due to the Great Recession. I built a sales workbench and model for that company and achieved over a 90% close rate.
- I implemented CRM centric Sales and Marketing Operations for an 8 year old real estate technology company using key components of the technology we sold to our clients to achieve a 40% increase in long-term contracts ranging across the United States into Canada.
- I implemented a CRM centric sales approach for a behavioral health organization that greatly increased our touches with prospects generated by our Outreach team, nurturing a number of referrals and driving engagement on LinkedIn.
- I represented an ad agency to work between an established call center and a renowned plastic surgeon practice to create a system consisting of multiple technologies that would govern their internal processes and streamline leads funneled through the call center in conjunction with a digital marketing program that would ultimately be responsible for helping their practice reach unparalleled results.
- I developed a semi-automated sales process using Linkedin and Hubspot that filled the lead boards of two different businesses and established unparalleled connections for both entities with decision makers for brands as prestigious as GAP and Kelly Services.
- I developed and improved processes for onboarding clients and became certified in Monday.Com and implemented that system to effectively bridge gaps between sales and the production team.
I possess considerable experience with improving and implementing new Sales and Marketing Operations for companies. My systems have produced at every stop. For my Sales and Marketing Operations services, I charge an hourly rate and remain flexible with technology and processes.
If you are genuinely interested in enhancing your Sales and Marketing Operations and wish to explore how my proven capabilities can benefit your organization, please feel free to reach out. Let’s discuss your goals in detail and find the best way to improve your business together.