The world of advertising witnessed the beginnings of video usage through television commercials. However, my true fascination with Video Direction emerged when I realized its immense potential across the digital landscape. Studies revealing a remarkable 80% increase in online conversions through effective video utilization further fueled my passion for delving into Video Direction.
As a marketer, I discovered that Video Direction came naturally to me, and I have thoroughly enjoyed playing a role in the creation of numerous compelling videos throughout the latter part of my career. While I have successfully produced several videos independently, my true strength lies in identifying talented videographers and producers and co-directing them to best utilize their skills to craft videos that tell captivating stories and represent brands in creative marketing endeavors.
My discerning eye for quality video and sense of effective messaging ensures the creation of aesthetically pleasing content that effectively captures stories and conveys impactful messages, captivating and moving audiences while impeccably representing brands or individuals.
Allow me to share a few examples of my experiences in video production:
- Collaborating with stakeholders from a behavioral health company, I played a key role in creating a greenroom for video production. Working alongside a talented business analyst, we researched and implemented essential technology for the greenroom. Our collaboration continued as we co-directed and produced compelling story-telling testimonial videos and promotional content for a recovery center’s chronic pain track.
- During my time at a premier real estate brokerage, I not only wrote scripts for CEO marketing report videos but also collaborated with my Digital Marketing Manager to present a recruiting video showcasing the value of a newly established marketing department. Additionally, I co-directed and co-produced a highly impactful video for one of the brokerage’s top producers, which remains in use to this day.
- At an ad agency, I collaborated with the CEO in analyzing the work of copywriters to identify an individual skilled in crafting video scripts.
- Throughout my entrepreneurial endeavors, I produced several videos to effectively market my consulting services.
- In collaboration with a direct response ad agency serving renowned brands, I produced promotional videos and worked with programmatic advertising platform consultants to disseminate television commercials during campaigns.
As the use of video in online marketing continues to surge and the creation of television commercials remains prominent, my interest in Video Direction has only grown stronger. As companies continue to revamp their digital assets, many of the videos I have directed and/or produced are no longer online.
Allow me to share one of the finest examples of my involvement in a video project. This particular co-directed and co-produced video was part of a comprehensive endeavor where I branded a top-producing real estate agent with a distinctive logo and collateral to enhance her sales process.
For my Video Direction services, I can charge an hourly rate or quote a fixed price. If you appreciate the quality of this video and seek assistance in crafting content that deeply resonates with your audience while effectively representing your brand, please don’t hesitate to contact me.
Together, we can assemble the right team of talents and bring your vision to life through compelling and impactful video storytelling. Let’s create a captivating video that leaves a lasting impression on your customers and elevates your brand’s narrative to new heights.